A while ago, we had informed you of PepsiCo India Holdings having appointed Kareena Kapoor as their new brand ambassador for its snack food products. However, it was unclear as to which sub-brand she would be promoting. Now finally the cat’s out of the bag!
Kareena has been brought onboard as the new face for PepsiCo Snack Foods, particularly for its famous product Kurkure. However, Juhi Chawla who has been associated with the brand Kurkure for nearly five years will continue to be the face of the brand. Juhi and Kareena would together look at endorsing the entire portfolio, though the details haven’t been chalked out.
Kareena, being the face of the young, Gen-Next India has been roped in to promote ‘Kurkure Desi Beats’. In fact the TVC has Kareena playing a character similar to popular story book character ‘Cinderella’. She is shown as the maid of the house, while her stepsisters have all the fun. The ‘desi’ twist in the story is when singer Ila Arun comes to the rescue as her godmother.
She offers Kareena a packet of ‘Kurkure Desi Beats’ to spice up her life. The Englishmen and her stepsisters are having a boring dance, when ‘desi’ girl Kareena arrives in Indian attire and adds the much needed spark to the party. The ad film ends with the tagline – ‘No Fun, Without Desipann’.One will have to wait and watch if Kareena is able to bring in her charisma to keep Brand Kurkure rocking.
Why? Why has it taken me so long to figure out how to piece a log cabin quilt block? I’ve loved it for years and I’ve collected fabric scraps just as long. But the day has finally come – I’ve figured it out and this pattern has been mastered. It’s totally simple and such a great technique for beginning quilters. You can only imagine how many more quilts will follow in a similar fashion.
Okay, you can probably tell that I’m pretty excited about this new skill. I wanted to take a second to share my newest WIP and my first log cabin quilt.
I blew the budget on photo fabric because this is a very special project. I scavenged my grandmother’s photo albums and selected 7 of my favourite snapshots.
This week I managed to print my fabric, cut my fabric strips and construct the quilt blocks. Now I just have to find the perfect connecting fabric and I’m off to the races. Have a look see at my progress so far!
I have to admit that my head has been in Christmas-land for the last few weeks, but I think it’s finally time to take a break and backtrack to Halloween-ville. I really enjoy Halloween, but for the past few years I haven’t really had the chance to celebrate (okay, I’ve been lazy too).
This time around I have someone in my life who is very into this holiday. We’ve been searching the internet for costume ideas, and there certainly is not a lack of them. I wanted to share one of my favourite costume related sites – WTF Costumes. It’s full of some seriously strange/funny/disturbing dress up ideas for this, the spookiest of celebrations.
Sorry I’ve been such an absentee blogger lately. I’ve been running in and out-of-town (meaning that I have varying degrees of access to a good internet connection). The bright and shiny lining of this whole situation is that I’ve had lots of time to make things (Internet fixation? No I wouldn’t say I suffer from anything like that).
Last week I finished up a little piece of embroidery I’d been working on. A couple years ago I picked up Aunt Martha’s Baby Animals embroidery patterns, but I hadn’t sat down to work on them until now. After finally finishing the piece I wasn’t too sure what to do with it, so I turned to everyone’s favourite standby – throw pillow.
The finished pillow is still a little wonky looking. It needs to be used a bit to pack down the new filling then it should be looking normal.
The border fabric was found at one of my favourite thrift shops in Belleville. I’m so glad I decided to hand wash the fabric beforehand because it bled like bananas. I rinsed it again and again, so hopefully it’s all done with this colour shedding nonsense.
This lovely will be offered as a prize at a little baby shindig I’ll be co-hosting next month. I’m hoping whoever picks her up will give her lots of love and a happy home.
